From this month the brand’s new range of freshly made Italian sourdough sandwiches are being rolled out across the Tesco premium meal deal section in more than 1,000 UK stores.
It follows the launch into Sainsbury’s £5.50 meal deal last year.
Since entering the grocery market in 2024, Coco di Mama has expanded, growing to 11 product lines in over 2,000 stores with an annual retail sales value of around £50m.
Coco di Mama’s retail growth over the past year has proven that a brand born to serve hungry City workers with high-quality, Italian breakfast and lunch options, can resonate just as strongly in the supermarket aisle as it does in our stores, unlocking a significant new avenue of growth,” says Sara McKennedy, commercial brand director at Coco di Mama.
“We’re pleased with the progress we’re making in transforming the business into an omnichannel brand and, with exciting growth plans on the horizon, it feels like we’re only at the beginning of a bold journey for Coco di Mama.”
Coco di Mama is part of Azzurri Group, which is also invested in hospitality businesses including ASK Italian, Zizzi, Dave’s Hot Chicken and Boojum. It operates 14 sites in central London as well as numerous delivery kitchens across the UK.