The new arrivals comprise Copain for its first UK location, a debut London bricks-and-mortar sites for Oliphant & Pomeroy, and premium Danish coffee bar Hagen.
Copain will make its UK debut with a 460sq ft café, opening soon at 54 Neal Street. The site will be the brand’s first bakery outside of Paris and will offer a range of freshly baked breads, cakes, and savoury foods.
Oliphant & Pomeroy will also open its debut 600sq ft café inside the Covent Garden’s Market Building. Located in the South Wells of the building, it will serve freshly-baked products such as croissants, cinnamon buns and artisanal ice cream.
Completing the trio is Hagen, the premium Danish coffee bar, which will open a 300sq ft café just off the piazza on Russell Street. Taking cues from Arne Jacobsen’s Room 606 at the SAS Hotel in Copenhagen, the interior will feature blue velvet furnishings, wood panelling, brown marble, and Verpan pendant lighting.
“Bringing Hagen to Covent Garden has been a thoughtful process for us. We bring our precision approach into our location scouting, right down to the building itself,” says Tim Schroeder, owner and CEO of Hagen.
“The neighbourhood perfectly reflects our brand’s energy and spirit, and we’re excited to showcase our mid-century take on an espresso bar in the midst of a vibrant and iconic part of London.
“This new bar enables us to share the essence of Danish café culture with a new audience, while joining a well-respected community of established global operators in Covent Garden.”
The new additions join established cafe brands such as Café Kitsuné, EL&N Deli & Bakery, St John’s Bakery and Watchhouse Coffee.
“At Shaftesbury Capital, we’re committed to creating a compelling line-up of food and drink brands that stand out to visitors,” says Emma Matus, head of restaurant leasing at Covent Garden landlord Shaftesbury Capital.
“We are a trusted launchpad in London for UK debuts and new concepts, as we’ve showcased time and time again, and these additions highlight the continued demand we have from quality, independent names.”