The 3,000-sq-ft site will have seating for 52 diners across the ground floor and basement and will unveil a new identity for the brand.
Described by the brand as being contemporary yet true to HOP’s roots, the new look and feel has been designed to propel the brand forwards and support its rapid growth, while “remaining anchored in the ethos of the brand and its deep-rooted connection to Vietnamese culture”.
There will be an updated menu that, according to HOP, “celebrates freshness and flavour” while honouring rice as the cornerstone of the brand’s culinary heritage.
Highlights include a variety of hearty rice boxes, nourishing phở, noodle salads, bánh mì and small bites.
Guests will have the choice to order via a kiosk or by scanning a QR code at their table.
HOP says it plans to open a further four sites by the end of next year, thereby “cementing its position as an exciting, nourishing, fast service Vietnamese brand”.
Founded by Paul Hopper in 2015, HOP currently operates three sites in central London and two in Manchester.
“I’m incredibly excited to be opening in King’s Cross, continuing HOP’s mission to share the freshness, vibrancy, and natural goodness of Vietnamese cuisine with the UK,” Hopper says.
“HOP was born from my passion for Vietnam and its food culture, and that remains at the heart of everything we do, delivering meals that are authentic, nourishing, and fast. As we grow across the UK, my goal is to keep that spirit alive while making HOP a lasting part of the high street.”