Located on the former site of rain forest themed all day restaurant Feya at 146 Brompton Road, GOAT focuses on wagyu burgers, with options including bacon jam (chopped bacon jam and honey shallots); truffle (with truffle aioli); and ma’abooch (with burnt butter mayo and a homemade ma’abooch mix).
Other menu options include a Nashville chicken sando, naked Asian wings, Cajun fries and a small selection of desserts.
Founded by Sultan Kayed, Maryam Alobeidli and Shehab AlHarmoodi in 2021, GOAT has expanded across the UAE with sites in Abu Dhabi, Al Ain, Fujairah and Sharjah.
GOAT - which stands for Greatest Of All Time - announced its London opening on Instagram, stating: “The GOAT answered the phone and now everyone knows we’re opening this week.”
Its most recent post invites customers visiting a UAE site to pick up a GOAT-LDN ticket that entitles them to a free burger at GOAT London.
GOAT London officially launches today (19 November).