The move marks the brand’s first international expansion outside the UAE, where it operates across 23 locations including places in Abu Dhabi, Al Ameriya and Dubai.
Located next to Lanesborough hotel and opposite Hyde Park, TEN11 is joining London’s cafe scene as an all-day destination.
Breakfast options will include the croissant crown with soft egg, avocado creme, whipped mascarpone and chive cream, seasonal vegetables and garden herbs; shakshuka imperiale - baked free range eggs with a saffron and harissa tomato sauce, topped with whipped feta, coriander and served with za’atar flatbread; and balaleet – a saffron vermicelli pancake with cardamom cream and golden syrup.
Lunch options, meanwhile, will include the Knightsbridge croque made with truffle béchamel, Montgomery cheddar, seared sirloin steak, a fried egg, and fresh truffle shavings; a wild mushroom risotto; and a selection of seasonal salads such as Caesar and supergreen.
Desserts such as a matcha Basque cheesecake infused with ceremonial-grade matcha and served with clotted cream, candied pistachios and gold leaf; and pumpkin crème brûlée’ finished with a warm pumpkin seed brittle will also be available.
The brand will also cater to people on the go, with hot drinks and fresh pastries to take away.
Earlier this week it was announced that Dubai-founded burger chain GOAT has also chosen the Knightsbridge for its UK debut. The brand, which has a presence in the UAE has opened a site on Brompton Road.
TEN11 London opens on 27 November.