Billed as an industry first, Kids Club is priced at £1.99 per month or £19.99 per year.
The subscription will be available through the Club Prezzo app and can be redeemed once per day, with unlimited visits throughout the year.
The younger kids’ menu, which usually costs £9.50 per child for three courses, includes starters such as fried mozzarella or vegetable sticks with hummus; a range of pizza and pasta options for mains; and a selection of gelato for dessert.
Prezzo says the deal could save families nearly £1,500 per year, based on a family with three children and at least one adult visiting once a week over the course of a year.
“This isn’t just a half term deal or a one-off promotion, but real, everyday value that parents can rely on, especially when budgets are stretched,” says James Brown, CEO of Prezzo Italian.
“Our menus are built around providing healthier options like our rainbow pasta packed with hidden veg, so parents can feel confident their kids are eating balanced meals while still enjoying all their favourites,” Brown continues.
“This is the first subscription of its kind in the UK, and we believe it’s the best value family dining offer out there. For less than the cost of a coffee a month, parents can take the stress out of mealtimes. That’s what Prezzo Italian is about good quality food, enjoyed together.”
Launched last year, Club Prezzo is the loyalty platform from the Brava Hospitality-owned high street chain, offering subscribers discounts, members-only pricing and personalised rewards that increase with each visit.
Prezzo Italian says the Kids Club marks the next phase in its value-led approach to building customer loyalty.