Having launched in London in the middle of last year, the £14m Pre-Series B funding will support the roll out of the app’s technology across the UK.
It will begin with Manchester on 10 March, with further cities in the north of England due to follow.
The funding will also enable continued investment in the app’s AI-powered pricing technology, and in-app payment functionality.
Designed by restaurateurs, EatClub helps restaurants make the most of quieter moments by offering real-time pricing during off-peak hours. Diners can get food and drink at exclusive prices and pay their bill all via the app.
Manchester restaurants on the EatClub app will include Italian favourites Ciaooo, Salvi’s Mozzarella Bar, The Pasta Factory and Noi Quattro, as well as Khau Galli, Wah Ji Wah, Maki & Ramen, KAJI, Stan-M1, Arnero, and Napoleons Restaurant.
“Manchester has such incredible energy when it comes to hospitality and we’re so excited to be working with a fantastic range of venues from day one,” says Pan Koutlakis, CEO and co-founder of EatClub.
“EatClub is all about making it easier for people to dine out more often, discover new favourites and enjoy great value, all in a way that feels effortless.”
Founded in Australia in 2016, the EatClub app is currently used by more than 1,000 venues across the capital, including Lina Stores, Kricket, Coqfighter, Mildreds, Acme Fire Cult and Santo Remedio.
The business says that restaurants using the platform see an average 10x uplift during targeted off-peak windows, equating to approximately a 12% increase in annual revenue.
Marco Pierre White, chef, restaurateur and EatClub Investor, adds: “UK restaurants are under real pressure. EatClub is not about discounting, it is about intelligent pricing. It protects brand and margin while filling tables that would otherwise sit empty.”