Boxpark signs deal with The Jockey Club as it looks to expand its events business

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Boxpark has secured its first multi-year partnership with The Jockey Club that will see it return to the Grand National at Aintree Racecourse for this year.

The agreement follows the food hall brand’s debut at the festival last year, where it ran a Festival Zone featuring street food traders, bars and live entertainment across the three-day event.

Under the new partnership, Boxpark will double the size of the activation for this year.

The deal forms part of Boxpark’s wider strategy to significantly expand the events side of its business that have also included a partnership with Silverstone for the Formula 1 British Grand Prix from 2026.

“Building partnerships like this is an important part of how we continue to grow the Boxpark brand beyond our venues,” says CEO Matt Snell.

“The response to our debut at Aintree last year showed how well our concept translates to major events, and we’re excited to build on that success with The Jockey Club in the years ahead.

“As we continue expanding into some of the UK’s biggest cultural and sporting moments, it brings us closer to our vision of becoming the world’s most sought-after hospitality experience brand.”

Last month former Chicken Shop financial director Rob Cooper was appointed CFO at Boxpark, replacing Chris Burford.