Cameron, who joined MAD Restaurant Group in early 2025, six months ahead of ALTA’s opening in September 2025, will leave the Soho restaurant to focus on new projects.
He will be succeeded by Robbie Jameson, who brings more than 15 years of experience in Michelin-starred kitchens across the UK and Australia, most recently serving as head chef at HUMO Mayfair.
South Africa born Cameron has been instrumental in shaping ALTA’s identity and menu, drawing on over a decade of experience living and working in northern Spain, where he spent much of his career working for acclaimed Catalan chef Albert Adrià holding key positions at restaurants including 41 Degrees.
“We’re grateful to Rob for the energy, creativity and discipline he brought to ALTA from day one. He helped lay the foundations of what ALTA is today,” says Artem Login, founder of MAD Restaurants.
ALTA will continue to offer a modern yet accessible take on northern Spanish cuisine, with Jameson known for his expertise in open-fire cooking.
“We’re excited to welcome Robbie to the team,” adds Login.
“His experience, precision and deep understanding of fire-led cooking make him a natural fit as we continue to evolve ALTA and strengthen its position as one of Soho’s most exciting restaurants.”