The all-day restaurant and bar group has teamed up with Cawston Press to introduce the Little Loungers Summer Passport across its estate.
Building on the success of the company’s existing Lounge Passport programme, the initiative is aimed specifically at children, offering rewards, free food and drink items, and the chance to win family attractions tickets and back-to-school prize bundles.
Diners can collect stickers by visiting different Lounges and Brightside Roadside Diner locations. Those who collect 10 stickers by visiting 10 venues will be entered into prize draws offering one of 20 pairs of Merlin Attractions tickets or one of 50 back-to-school bundles, which include a Frugi backpack, lunch bag and other items.
The passport also includes milestone rewards designed to encourage repeat visits throughout the summer. Children who collect three stickers can claim a free milkshake or soft drink, while seven stickers unlock a complimentary dessert or snack pot. Those completing all 10 locations can redeem a free children’s meal and dessert.
Loungers says the initiative forms part of a wider partnership with Cawston Press, whose juices are included with children’s main meals on the Little Loungers menu.