US chain P.F Chang's is coming to London
The group, which has launched over 280 sites in the USA and worldwide since 1993, will open a new ‘Asian Table’ restaurant in Covent Garden on 4 August.
Ex-Nobu chef Deepak Kotian will head up the kitchen, serving an 'affordable' menu inspired by Asian street food and modern takes on classic dishes.
P.F Chang’s is the latest in a string of US chains to cross the pond in the past two years, with The Counter, MOD Pizza and Smashburger among those vying for a slice of the booming UK restaurant market.
Unlike its US sites, P.F Chang's London will offer brunch, with dishes including the ‘Everything Bao’, sliced smoked salmon and boiled egg in a honey lotus bun.
There will also be new lunch and dinner options for British diners, such as the Fish and Lotus Chips (crispy black cod tossed with spring onion, ginger and black bean with a side of lotus crisps); and soy-glazed steak with garlic and spring onions.
An in-house bakery will create all the restaurant’s dumplings, wontons and egg rolls, alongside Asian-inspired desserts.
The 138-cover restaurant will also feature a ‘no-reservations’ chef’s table, and a bar lined with gold vinyl records in a nod to the site's musical history.
“I wanted to create a special concept for London for our first ever opening in this city that I adore,” says P.F Chang's co-founder Philip Chiang.
“My love of art and music as well as food are ingrained in the concept. The essence of the restaurant and its decoration reflect not only my passions but also the location’s past as a jazz club where the Beatles famously gave The Rolling Stones one of their hit singles, 'I Wanna Be Your Man'.”
Chiang and co-founder Paul Fleming launched P.F Chang’s in Arizona in 1993, and the group now operates sites in the USA, South America, Middle East and Asia.