Honey & Co. pair to launch café, deli and bakery in Bloomsbury

By Joe Lutrario

- Last updated on GMT

Honey & Co. pair to launch Honey & Co. Daily café, deli and bakery in Bloomsbury

Related tags Honey & Co. Sarit Packer Itamar Srulovich Middle eastern cuisine Honey & Co. Daily

Middle Eastern restaurant group Honey & Co. will open a café, deli and bakery just off Tottenham Court Road this September.

Situated on the corner of Alfred Place Gardens and Store Street, Honey & Co. Daily will be divided into two sections, with a dedicated deli-takeaway area at the entrance – offering coffees, pastries, cakes and lunches to go – and a casual 40-seater dining room, with a more substantial eat-in menu, located beyond.

It will be the fourth site for founders Sarit Packer and Itamar Srulovich joining their Honey & Co. flagship in Bloomsbury,​ the grill-restauran Honey & Smoke in Fitzrovia, and the retail-focused Honey & Spice, which is also in Fitzrovia. 

The Honey & Co. Daily offering will place a strong emphasis on baked goods made on site to the pastry chef Packer's recipes.

The opening menu will include Middle Eastern bakes such as pastries, sandwiches, lachma, cakes and breads, alongside Middle Eastern salads, shakshukas and dips.

“From the start, our baking has been our beating heart, the backbone and basenote of everything we do; from the morning bread through to the afternoon cakes and the last sweet bite after dinner, everything happens in, near or around our pastry section,” says Srulovich. 

Packer adds: “That daily structure is so natural to us, our day is shaped by our baking, and we want to bring that routine to our guests, whether it’s becoming their daily stop for coffee and a pastry in the morning, a place to grab a quick but delicious sandwich for lunch, somewhere to pop for a slice of cake and an afternoon meeting, or a regular dinner with friends.”

The project has been a long-term dream for the couple, especially for Srulovich, who sees it as a tribute to his long-suffering wife Packer.

“Our whole operation is powered by my wife Sarit, not least our pastry section – a fairy of sugar, fruit and flour, she conjures up incredible baked goods seemingly without moving, certainly without measuring too much, performing something not far from pure magic,” he continues. 

As well as offering all day dining, the couple will be hosting supper clubs on Friday and Saturday nights, and special holiday celebrations, with tickets being released to those on the Honey & Co. mailing list.

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