Fenwick eyes standalone restaurant sites following the success of its Fuego brand

By Joe Lutrario

- Last updated on GMT

Fenwick eyes standalone restaurant sites following the success of its Fuego brand

Related tags Fenwick Department stores Fuego Piero Sardano

Fenwick is looking to roll out its Fuego restaurant format to standalone high street locations following the brand's success within its department stores.

Fenwick’s director of restaurants Piero Sardano says he is looking for a pilot site of around 3,000sq ft for Fuego, which majors on tapas and sourdough pizza.

Target locations include Newcastle – the city in which the Fenwicks brand was established and the home of its largest store – and Surrey.

“We would like to open a Fuego outside of our department stores because, frankly, I know that the standard of food is far superior to a lot of things on the high street. I'm more than confident that it would do very well,” Sardano says.

Fenwick opened a Fuego restaurant within its Kingston department store last month adding to Fuego restaurants it currently has in Newcastle, Bracknell and Brent Cross. 

There is a further Fuego-branded location in Canterbury, but the outlet is a café rather than being a full restaurant offering. 

The group also believes there is potential to bring its cake store and patisserie brand Mason & Rye to high street locations. 

“Restaurants at Fenwick now make up over 10% of overall sales. But as a group we have never really shouted about them, despite the fact we do them really well. They aren’t your typical canteen-style department store places,” continues Sardano, whose CV includes senior roles with chef Tom Aikens.  

"The food is high-quality. For example we make all the pastries and cakes for Mason & Rye within our pastry kitchens in Newcastle Castle and Kingston and distribute fresh each day across the wider group.” 

Fenwick operates nine stores across the UK. Its London department store - which is set to close next year - is home to Alexis Gauthier’s 123V vegan sushi restaurant. 

The group's Newcastle flagship has 12 separate F&B offers, a number of which are run by high-profile chef Terry Laybourne.

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