Tesco delists Cinnamon Kitchen retail range after a year

By Restaurant

- Last updated on GMT

Tesco delists Cinnamon Kitchen retail range after a year

Related tags Omnichannel Boparan Restaurant Group The Cinnamon Collection Indian cuisine Vivek Singh Tesco retail Casual dining

Cinnamon Kitchen’s retail range has been axed by Tesco after little more than a year.

The modern Indian restaurant brand, which is owned by Boparan Restaurant Group (BRG), launched a 16-strong range of restaurant-inspired dishes comprising mains, centrepieces, tiffins and sides as part of an exclusive tie-up with the supermarket retailer last September​.

At the time, Cinnamon Kitchen founder and executive chef Vivek Singh said he hoped the range would offer 'an accessible option for enjoying restaurant-quality food at home' amid the cost of living crisis.

However, as reported by The Grocer​,  Restaurant​'s sister site, data from Assosia shows the entire range disappeared from shelves last month. The Grocer​ understands that it has been delisted by Tesco.

Restaurant ​has contacted BRG for comment.

While Cinnamon Kitchen’s presence in Tesco was short-lived, it is just one of several restaurant brands to have established an omnichannel presence through NPD with the supermarket giant.

In March 2022, Zizzi launched a range of frozen meals​; while in November last year Franco Manca secured Tesco listings for its restaurant-inspired chilled sourdough pizzas​.

More recently, PizzaExpress launched a frozen range of pizzas and pasta dishes​ via an exclusive tie-up with Tesco.

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