ETM-backed sports bar concept LUDO heads to Cardiff for third site

With space for 700 guests, LUDO Cardiff will be the group's largest site
With space for 700 guests, LUDO Cardiff will be the group's largest site (©LUDO)

ETM Group and St Austell Brewery-backed sports bar brand LUDO will open its largest site to date, in Cardiff, later this month.

Billed as the group’s flagship, the venue will have capacity for 700 guests and combine live music, live sport screenings and competitive socialising, including interactive darts and basketball.

At its heart will be a state-of-the-art beer garden featuring Cardiff’s largest outdoor UHD screen and a fully retractable roof.

The menu at the St Mary’s Street venue will feature gourmet burgers, wood-fired pizza and chicken wings.

LUDO is a joint venture between St Austell Brewery and Ed and Tom Martin, founders of the London-centric pub group ETM. The concept made its debut in 2023 with a site in Bath, followed a year later by Exeter.

“We’re bringing a venue to Cardiff that combines the atmosphere of live music, the spectacle of sport and the energy of a buzzing social scene – and that’s exactly what Ludo delivers,” says Ed Martin.

St Austell Brewery chief executive Kevin Georgel added: “We are extremely pleased with the continued growth and success of Ludo Sports and Live Lounge and are excited to be opening our next venue in Cardiff, a city well known for a great night out. Ludo Cardiff will be our boldest and most ambitious opening to date, reflecting our confidence in the Ludo proposition and the future growth potential of the business.”