Founded in Carnaby Street over two decades ago by Vincent, Henry Dimbleby and Allegra McEvedy, Leon was sold to Asda owner EG Group in 2021.
The terms of the transaction were not disclosed.
It is the second time that Vincent has returned to the business having stepped away in the early days of the Leon and returned in 2014 as CEO.
During this period he, grew the group’s estate from 17 to 75 and increased the value of the company to £100m.
“Today I have bought back Leon. For 17 years, it was the greatest gift to build a company dedicated to helping people enjoy Naturally Fast Food,” Vincent says.
“My time away from Leon has given me new perspectives – and I’m excited by what we can achieve for people this time round. There will likely be some big decisions ahead, but first we need to take a good look under the bonnet.
“First and foremost, we have to focus on the basic Leon promise of the best fast food served with the biggest welcome. If you are a Leon guest, I want you to know we are on the case. We will now get on with dedicating ourselves to your enjoyment and to your health.
“I would like to thank ASDA and TDR for their stewardship of Leon and for their conduct in this deal. TDR have a strong track record of supporting food and beverage businesses in the UK and have been a pleasure to engage with during this process.”

