Growth was driven by higher home delivery sales, supported by targeted marketing, improved in-store trading and a focus on increasing average spend.
Like-for-like sales rose 6.8% to £379.9m, up from £355.8m the previous year. Underlying EBITDA increased 7% to £28.0m, while operating profit reached £4.1m.
The company secured £30m in shareholder funding from Bridgepoint during the year, followed by a further £60m facility post year-end from Metro Bank and OakNorth to support new openings, remodels and wider growth initiatives. Cash at year-end stood at £21.6m.
“I am pleased to report another year of solid performance for Burger King UK in 2025,” says CEO Alasdair Murdoch.
“Despite a challenging macroeconomic environment and ongoing cost pressures, we have delivered 10% revenue growth and like-for-like sales growth of 6.8%, demonstrating the resilience of our brand in a competitive market.
“Looking ahead, we will continue to monitor the impact of geopolitical uncertainty on inflation and consumer confidence. With strong sales growth and disciplined cost control, we are well positioned to convert this into profit.
“With a clear pipeline of openings and £60m of additional funding secured post year-end, we enter 2026 with confidence.”
Expansion
Burger King UK opened seven new restaurants in 2025 and remodelled 31 sites as part of its estate modernisation programme. Refurbished sites continue to deliver immediate sales uplifts, supported by digital kiosks and menu screens.
In December, the group extended its Master Franchise and Development Agreement with Burger King Europe GmbH to 2044 and agreed a new deal for the Republic of Ireland for a similar term.
The company plans to open more than 30 restaurants in 2026, with 18 to 20 company-owned and the remainder operated by sub-franchisees. It will also accelerate its refurbishment programme, targeting more than 60 upgrades, including 35 to 40 company-owned sites.
Evolving customer proposition
During 2025, Burger King continued to invest in its offer through new product launches, technology rollout and further development of its mobile app.
Its menu strategy balanced premium and value, with the Whopper remaining central to marketing activity. In the premium segment, the Wagyu burger, launched in September, accounted for 15% of sales and returned in April 2026 alongside the Wagyu Wellington as part of the Gourmet Kings® range.
Value offers included the £2.99 Melts range and £6.49 King Box, while the app drove frequency with promotions such as £3 Whopper Wednesdays.
In March 2026, the company also partnered with Pringles to launch two limited-edition flavours – Burger King Bacon Double Cheese XL and Chicken Royale – available in UK supermarkets from April, with on-pack buy-one-get-one-free restaurant offers.