Called Harry’s Hut, the bijou format has made its debut at The Tower Hotel at St Katharine’s Way, close to London’s Tower Bridge, and is a nod to the brand’s origins when founder Harry Ramsden began serving fish and chips from a 10ft wooden hut in Guiseley, West Yorkshire, in 1928.
The group says the new opening represents an important milestone in the brand’s growth strategy and will strengthen its presence in London increasing visibility among local and international visitors.
It will also provide a platform for further expansion, it says.
“London is an important market for Harry Ramsden’s, both because of the growth potential and high visibility for the brand. As globally recognised destination, Tower Bridge is a fantastic location from which to strengthen our presence in the capital,” says James Fleming, chief executive officer at Harry Ramsden’s Group.
“This opening is also significant because it brings a new compact format to life, whilst reinforcing the strong roots and heritage of the brand. It shows that Harry Ramsden’s can adapt successfully to different spaces and customer occasions without compromising the quality or experience at the heart of the brand.
“That flexibility will be increasingly important as we continue to grow across the UK and internationally.”
Harry Ramsden’s currently operates only one other restaurant in the capital, in Notting Hill, following the rebranding of what was originally one of the group’s Deep Blue restaurants.