The programme is the only UK awards dedicated exclusively to category management and insight across the food and drink industry, recognising the teams and individuals using data, consumer understanding and market insight to drive measurable commercial impact.
Open to all UK-focused food and drink businesses, the awards span retail, hospitality and the wider value chain, highlighting the growing importance of insight-led decision making in an increasingly complex market.
The 2026 edition introduces new categories and expands participation, with a continued focus on innovation, technology and emerging talent.
What’s new for 2026 includes:
- Dedicated Retail and Out of Home categories for Data & Insight and Customer Collaboration
- Introduction of the Positive Consumer Impact Award
- Expanded recognition across the full food and drink value chain
Finalists will be announced in September 2026, with winners revealed at a live awards ceremony in London