Bella Italia owner to launch premium Italian casual dining brand Amalfi

By Restaurant

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Bella Italia owner to launch premium Italian casual dining brand Amalfi

Related tags Casual dining Big Table Bella italia Restaurant

Bella Italia owner Big Table Group is to launch a premium Italian casual dining concept called Amalfi this spring.

The new brand will open on the site of a former Strada restaurant in Center Parcs, Woburn, serving a menu of Italian food and drink inspired by the Amalfi Coast. It will open once lockdown has been lifted.

The move comes as part of a new six-year agreement between the Bella Italia, Las Iguanas and Café Rouge owner and Centre Parcs that will see the refurbishment of all of its sites at the UK holiday parks, which comprise two Las Iguanas restaurants, four Bella Italia and five Café Rouges, over the next two years

In total, Big Table Group operates 12 Center Parcs restaurants, within locations at Whinfell Forest; Sherwood Forest; Woburn Forest Breaks; Elveden Forest; and Longleat Forest.

“This new long-term contract demonstrates the strong relationship between Big Table Group and Center Parcs and acknowledges the continued demand for our Bella Italia, Café Rouge and Las Iguanas brands in high volume, high-quality locations,” says Lloyd Bloom, brand director of concessions and franchising at The Big Table Group.

“Despite what is a very uncertain time for all, we are extremely excited to be looking ahead, with the refurbishments across locations, as well as the introduction of Amalfi.”

Big Table was formed in July 2020 to acquire and operate the Las Iguanas, Café Rouge and Bella Italia brands that were previously managed by Casual Dining Group (CDG), in concert with the existing management team. The Center Parcs locations were previously operated by CDG.

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