Korean fried chicken specialist Sojubar looks to enter UK market via franchise

The brand - which operates five sites in The Netherlands and a further location in Belguim - has partnered with Seeds Consulting to find a UK franchisee. 

According to Seeds Consulting, Sojubar combines “excellent food with sleek aesthetics and vibrant entertainment, creating a relaxed atmosphere that has generated a massive social media presence and led to huge popularity largely through word-of-mouth”. 

Alongside various types of Korean fried chicken, the menu also includes bibimbap rice bowls, salad, dumplings and kimbap (Korean-style sushi).  

As the name suggests, the brand is focused on the Korean spirit soju. 

“We think Sojubar is a great fit for the UK market. It is not just our signatory Korean fried chicken recipes that sets us apart from existing competition, but it is also the vibe that we create every day for our guests, which then invariably gets captured and shared on Tik Tok,” says Sojubar managing director Feng Chen. 

Seeds Consulting founder Matteo Frigeri adds: “At Seeds, when taking on new clients, we look at the food, financials, scalability, trendiness, the people. Sojubar ranks incredibly high on all these factors and we are delighted to support its fast growth in the UK and internationally. In the UK, we are open to both a JV or a straight franchise with someone that wants to bring a truly innovative Korean concept to our market.”