The transition brings existing Fazenda locations in London, Edinburgh, Manchester, Leeds, Liverpool, and Birmingham under the Fogo de Chão name.
The move follows a two-year planning process for the brand’s integration, aligning operations, culinary standards, technology, and brand identity.
The transition will not involve any changes to Fazenda’s existing team.
Fogo de Chão, described as the original Brazilian steakhouse, was founded in 1979 in southern Brazil and currently operates 122 restaurants worldwide. The brand is known for its churrasco-style service, where chefs prepare and carve meats tableside.
Fazenda, founded in Leeds in 2010, was built around a similar rodizio-style Brazilian dining concept.
The unification with Fazenda in the UK forms part of Fogo de Chão’s wider international growth plans, with strategic domestic and international openings in the pipeline for Las Vegas, Charlotte in North Carolina, Tegucigalpa in Honduras, and Santiago in Chile.
The newly developed restaurants will feature an updated design, including a 360-degree view of an open churrasco grill so guests can watch gaucho chefs butcher, hand-carve and grill cuts of protein over an open flame.
“This unification of Fazenda and Fogo marks an important milestone for both brands,” says Barry McGowan, CEO of Fogo de Chão.
“As Fogo continues to scale globally, formally bringing Fazenda, a brand deeply aligned with our mission, vision and values, into the Fogo family is an important step in our growth.
“We have long admired the Fazenda brand and look forward to continuing to share the culinary art of churrasco and our signature hospitality with guests across the United Kingdom and beyond.”
Terence Langley, managing director, Fogo de Chão Europe and former leader of Fazenda adds: “We are thrilled to officially unify with Fogo, a brand that shares our people-first approach to hospitality and our commitment to making every guest feel special.
“This development to become fully part of Fogo allows us to further elevate the guest experience, bringing even more of the warmth, tradition, and hospitality that define Brazilian churrasco.”