Dojo Intelligence is designed to help operators better understand customer behaviour, including where customers come from, how frequently they visit and how business performance compares with local competitors and wider market trends.
Dojo says the launch comes as hospitality operators face growing pressure to make decisions with limited customer insight. While e-commerce firms use detailed analytics, many restaurants, pubs and bars still rely on ‘fragmented’ data or loyalty schemes to understand customer behaviour and revenue, it says, suggesting that customer-centric businesses outperform operationally focused competitors by three times, increasing pressure to better understand and engage customers.
Drawing on anonymised spending data from more than 49 million monthly customers across thousands of businesses, Dojo Intelligence provides insights into customer volumes, repeat visits and catchment areas. The platform also offers weekly reporting and real-time analysis to help businesses identify changes in customer behaviour and assess the effectiveness of marketing campaigns.
Unlike traditional analytics tools, which often rely on partial datasets from bookings, loyalty schemes or CRM systems, it captures all card transactions processed through Dojo terminals.
“Hospitality businesses have historically had very limited visibility of customer behaviour, while online retailers can measure almost every interaction a customer has with their brand,” says Jon Knott, general manager of Data Products.
“We built Dojo Intelligence to level the playing field by giving merchants access to the kind of insight that has traditionally only been available in e-commerce - helping them understand what’s driving performance and where opportunities for growth exist.”
According to Dojo, early pilot programmes have already produced ‘measurable’ results. One pizza restaurant used the platform to target its digital advertising more effectively, attracting 347 additional customers and generating more than £12,000 in incremental sales.
Other businesses have used the platform to benchmark performance across multiple sites, identify high-value customer groups and improve local marketing activity.
Dojo provides payment technology services to more than 150,000 businesses across the UK.