While Britain might be basking in high temperatures, the hospitality sector could be feeling the heat in other way, with data from Access Hospitality and DesignMyNight showing that bookings have fallen by up to 48% during recent heatwaves.
Analysis of the June 2026 heatwave shows that, in addition to a 48% fall in bookings, hospitality covers declined by 19% and walk-ins dropped by 11%.
The findings come as the Met Office forecasts temperatures of up to 30°C across parts of the UK in July.
“Our data shows that extreme heat can significantly change consumer behaviour, particularly in hospitality,” says Champa Magesh, MD of Access Hospitality,
“While summer is a key trading period for the sector, demand can shift rapidly when temperatures spike, leading to fewer bookings, reduced covers and lower footfall.
“This makes it essential for operators to anticipate these changes and respond quickly to protect revenue and maintain service levels.”
Magesh suggests operators protect bookings and revenue during the upcoming heatwave by using historical data to spot patterns, optimising staffing based on demand, and adapting marketing and promotions in real time.