The Melbourne-founded brand has chosen the capital for its first European location following what it describes as growing demand from UK consumers and the successful launch of its first international store in Singapore last year.
Opening on Notting Hill Gate, the 2,000sq ft site will have space for more than 120 guests across two floors and showcase its signature self-serve format. Customers will be able to choose from nine frozen yoghurt flavours, eight of which are 98% fat-free, alongside more than 30 toppings, including freshly prepared fruit, sauces, cereals, biscuits and the brand’s choc chunk cookie cake. Guests create their own bowls before paying by weight.
The frozen yoghurt is made using ‘real Australian cows’ milk’ rather than powdered mixes, according to Yo-Chi, and contains live probiotics. The range also includes dairy-free, vegan-friendly, gluten-friendly and nut-free options.
The London venue will feature double-height ceilings, warm lighting, natural materials, bespoke mural artwork, an in-store DJ booth for events and a signature strawberry disco ball.
“The UK has always been an exciting market for us, and we’ve been watching the growing awareness and demand for Yo-Chi from British consumers over recent years. Following our expansion into Singapore, London felt like the natural next step as we look to introduce the brand to new communities internationally,” says Oliver Allis, co-owner and chief brand officer at Yo-Chi.
“Our first UK venue, opening in Notting Hill, will bring the full Yo-Chi experience to life, from our yogurt made from fresh milk, not powder, to fully customisable bowls and the vibrant spaces and welcoming atmosphere that our customers know and love in Australia.”
“We’re excited to become part of London’s hospitality scene and build a new community around the brand.”
Founded in 2012, Yo-Chi has expanded from just four venues in 2020 to more than 75 locations across Australia. The company says its combination of ‘premium ingredients’ and ‘Australian hospitality’ has proved particularly popular with Gen Z consumers, with many locations evolving into an ‘alcohol-free alternative to traditional pubs and bars for socialising’.