The appointment formalises an existing relationship between the restaurant group and the kitchen equipment supplier.
The group already uses Rational equipment across its operations, including the iCombi Pro, iVario and iHexagon.
“At Fallow, we’re relentless in our pursuit of quality. Whether that is the food we serve, the experience we create or the equipment we use, we want to work with the best. Rational has been a key part of our kitchens for years because it delivers the consistency, versatility, and reliability that modern restaurant operations demand,” the pair say.
“Just as importantly, the support behind the technology is exceptional. The team understands chefs, understands service and is always there when needed. We’re excited to strengthen the relationship and share our experiences with the wider industry.”
Founded by Croft and Murray alongside entrepreneur James Robson, the group is known for its modern British cooking, focus on sustainability and producing popular chef-led digital content.
Alongside Fallow, the trio run Canary Wharf restaurant Roe and chicken shop FOWL.
Earlier this year, it was revealed that the trio had added OXO Tower Restaurant to their portfolio.
As ambassadors, Croft and Murray will share their experience of using Rational equipment and demonstrate its applications in restaurant kitchens.
“Few chefs have had a greater impact on modern British hospitality in recent years than Jack and Will. Through the Fallow Group of Restaurants, they have built a business that combines culinary excellence, sustainability, operational innovation, and digital influence in a way that is genuinely shaping the future of our industry. Their commitment to quality mirrors our own, making them a natural fit for the ambassador programme,” says Adam Knights, marketing director at Rational UK.