The new restaurant will follow the group’s UK debut in Holborn in 2023 and the opening of its second London site in South Kensington this month, on Gloucester Road.
Founded by entrepreneur Eddy Massaad, Swiss Butter operates a single-dish restaurant concept centred on its signature sauce. The menu offers a choice of beef, chicken or salmon, served with fries, salad and the brand’s Swiss Butter sauce.
“London has been an incredibly exciting market for Swiss Butter,” says Massaad.
“The response to our first UK location in Holborn has been fantastic, and opening in South Kensington, with Shoreditch to follow, represents another important step in our journey.”
The Shoreditch restaurant will be the group’s 23rd worldwide, following its first Paris opening in October in the French capital’s ninth arrondissement.
Massaad adds: “Following our recent opening in Paris, it’s incredibly rewarding to see Swiss Butter continuing to grow across Europe.
“Our philosophy has always been simple: exceptional food, consistency and an experience that brings people back time and time again.
“We’ve never believed that a great restaurant needs a complicated menu.
“For us, it’s about doing one thing exceptionally well and creating something people genuinely enjoy.”
Swiss Butter was founded in Beirut, Lebanon, in 2017 and operates restaurants across the Middle East and Europe.