The allergy management tool claims its analysis – based on more than 136,000 allergen searches – shows that food allergies and intolerances are playing a central role in dining decisions, rather than being a niche concern.
Figures from the Food Standards Agency (FSA) show that 6% of UK adults – around 2.4 million people – have a clinically recognised food allergy. Meanwhile, more than 30% report experiencing some form of adverse reaction to food.
Despite peanuts and tree nuts being the most common triggers of allergic reactions, according to the FSA, AllergyMenu.app found gluten was the most frequently searched allergen, accounting for more than 58% of all searches. Peanuts made up 17.9%, while tree nuts accounted for 16.8%.
The data also indicates that diners typically check allergen information at the point of choosing where to eat, such as before entering a venue or placing an order. This suggests that clear, accessible information could directly influence both footfall and conversion.
“This analysis highlights that food allergies are a major concern for customers eating out,” says Juliet Moran, founder of AllergyMenu.app.
“Easily accessible, detailed information on allergens, so customers can make informed choices based on their requirements, has to be a priority for eateries.
“They can also be reassured that the establishment is taking its legal responsibilities seriously.”
She adds: “Many consumers manage multiple allergens, which increases the importance of robust allergen management systems.
“Transparent allergen information can directly influence customer confidence, venue selection and the overall dining experience.
“Allergen information becomes a key component of customer service and trust-building.”