It comes as the brand looks to protect the name from potential copycats, with eight in ten young adults seeking out similar food mash-ups according to research consultants Censuswide.
The move comes after lessons from viral food trends such as the Cronut, which was trademarked by its creator chef Dominique Ansel after copycat versions with identical names began appearing worldwide.
According to Creams, Froffle Toast was inspired by Brits’ growing appetite for unusual food combinations, especially amongst young adults, where, according to the research, 72% say they’re adventurous with their food combos.
The report, based on a survey of 2,000 UK adults, shows how open people are to unusual food pairings. It found that 43% would be willing to try or enjoy a pot noodle sandwich, while 39% said the same for fries dipped in milkshake and chocolate with avocado and 37% for orange juice with cereal.
Some combinations were even more unexpected, with 39% open to tuna melts with pineapple and 34% for peanut butter on burgers as well as popcorn with hot sauce.
However, others proved less appealing: marmite with banana (28%), banana with mayonnaise (23%) and ice cream with gravy (20%).
“Brits are far more adventurous with food than people give them credit for, some of these combinations and mash-ups are genuinely surprising,” says Everett Fieldgate, CEO of Creams Café.
“We wanted to create something that taps into that. Froffle Toast hits that sweet spot, different enough to get people talking, but still something you instantly want to try.
“It’s absolutely taken off in-store, so we’re trademarking so everyone knows where it started.”
The brand says toppings for the new creation also lean into unexpected combinations, ranging from chicken teriyaki to banana chocolate and apple crunch.