Called Club Prezzo, the app launched as part of Italian restaurant brand’ refresh last year and was designed to drive loyalty by offering customers exclusive deals, personalised pricing, and a smoother experience.
It reached No.1 in the Apple app store’s food and drink charts within hours of launch, according to Prezzo Italian, and now holds a 4.7 rating from almost 2,000 reviews.
Since then, an average of nearly 10,000 new users have signed up every week, resulting in the app becoming a core part of the guest experience, Prezzo Italian says.
Club Prezzo’s welcome offer of free triple-cooked doughnuts upon sign-up has led to 75,000 portions redeemed in the first year, it says.
Prezzo Italian also highlights the success of Kids Club, its family dining subscription, with more than 5,500 households having signed up to redeem three three-course kids’ meals per visit with the purchase of any adult main for £1.99 per month.
It says it plans to continue to enhance Club Prezzo with new rewards in the future.
“Reaching half a million members on the Club Prezzo app in the first year of its launch is a huge milestone and something we’re incredibly proud of,” says Prezzo Italian CEO James Brown.
“The app has quickly become central to the Prezzo Italian experience, from rewards and ordering to offers that keep customers engaged. “The launch of Kids Club has seen us continue to build on this momentum. Families are at the heart of the brand, and the subscription gives them a reliable, great-value way to enjoy meals out together.
“We’re proud to be leading the way with something genuinely new for the high street.”