The group, which operates 30 sites across its home country, will open its first London site in Canary Wharf with a listing on UberEats suggesting it has secured a site on Cabot Square.
Holy Greens was founded by David Egonson and Nebo Pavicevic in 2013 on Nedre Långvinkelsgatan in Helsingborg. Since 2023 the group has been led by CEO Sabrina Jæger, who previously spent held a senior role at the Stockholm-based Espresso House Group.
Announcing the group’s expansion into the UK, Jæger says: “Holy Greens is opening in London! “This marks an important step in our international journey, but it is also the result of nearly two years of focused work across the entire organisation.
“International expansion is often viewed as a single strategic decision. The reality is very different. It involves countless analyses, market visits, pilot runs, refinements to our unit economics, supplier negotiations, and building the right organisational capabilities.
“We have deliberately taken the time to ensure that the foundation is strong: both operationally and culturally.
“London is one of Europe’s most competitive food markets. Entering a market like this requires discipline, resilience, and a clear point of differentiation. We do so with great respect for the market, but also with confidence in our concept, our brand, and the results we have consistently delivered across Sweden so far.
“What makes me most proud is the team behind this milestone. Expanding into new markets is never just about strategy and numbers. It is about people, culture, and the ability to execute together over a long period of time. “London is our first step beyond Scandinavia. Our ambition extends much further, and we are building for the long term.
“The foundation is in place. Now the next chapter begins.”