The analysis, based on millions of UK transactions processed through Square’s point-of-sale systems between 11 and 27 June 2026, found the tournament significantly boosted spending across the hospitality sector, particularly during late-night fixtures.
Square said transactions between 10pm and 1am rose by 121% during prime matches as fans stayed out later to watch games played in North American time zones.
The data also revealed daily sales rose by 57% on 17 June during England’s match against Croatia, while sales were up 91% on 23 June when England played Ghana.
The company also identified trends in food orders during match periods. Steak orders increased by 9%, followed by pizza at 7%, crisps at 4%, and scampi fries at 3%. Restaurant reservations also rose by 6% as venues prepared for larger crowds.
“Bars and restaurants are having their busiest late nights in years,” says John O’Beirne, CEO of Square International.
“With the initial England games kicking off between 9pm and 10pm and others not kicking off until after midnight, the tournament naturally extends the evening economy.
“As such, we are seeing consumers take full advantage and spend is significantly up across the whole hospitality sector.
“The businesses that will do the best are the ones that will be closely monitoring sales data, and make adjustments throughout the tournament to ensure they are responding to the latest consumer tastes.”