Neat quietly shutters New York and Dubai outposts

Both sites are understood to have closed in recent weeks.

The group’s restaurant within the Dubai Mall is no longer featured on Neat’s website, while the New York site is now listed as closed across multiple review platforms including TripAdvisor​ and Happy Cow​.

Restaurant​ has reached out to Neat for comment but is yet to receive a response.

It follows a tough couple of years for the group, which originally launched in September 2019​​ as Neat Burger.

Back in 2022, Neat Burger set out plans to have a international estate of 1,000 sites by 2030​​​​, and in 2023 raised $18m to support its global ambitions​​.

However, the group subsequently struggled to maintain momentum, similar to other operators in the plant based QSR space​​​​.

According to its most recent accounts filed to Companies House, the group made a loss of £7.9m in 2022. This followed a loss of £3.2m the year before.

In November last year the group was forced to close half of its London-based UK estate amid large-scale financial pressures​​, bringing its number of restaurants in the capital to four.

Then, in February this year the group unveiled an overhaul of its concept​​, which saw it drop the ‘Burger’ from its name and broaden its menu by moving away from fast food and positioning it as a more health-focused option with an emphasis on natural wholefoods and plant-based proteins.

At the time, Neat said it had drawn on customer feedback and the ‘changing global landscape of plant-based eating preferences’ when developing its new ‘modernised identity’.

As well as its four restaurants in London, Neat continues to operate a single overseas site in Milan, Italy.