The fried chicken giant says the move is part of its growth strategy to deliver “what the next generation of fried chicken fans want”.
Marking the biggest expansion of KFC’s boneless menu to date, the new range pairs KFC’s Original Recipe Chicken Tenders (available in portions of 3, 5 and 10) with nine new dipping sauces – including Original Sauce and Hot Honey Habanero, as well as Garlic Parm and Mango Masala.
As part of KFC’s strategy to connect the brand with the next generation of consumers, Tenders & Dips is the first major UK&I campaign to showcase KFC’s refreshed visual identity, bringing a bolder, more contemporary look and feel across social, advertising and customer touchpoints.
This builds on KFC’s success in growing the brand’s appeal and reach among younger consumers, particularly through social media.
Earlier this year, KFC tapped into social media’s pickle craze with its Pickle Mania menu, which became the most successful limited-time offer in KFC UK&I’s history.
KFC is now the most-followed fried chicken account on TikTok in the UK, having grown its follower base 18-fold from 100k followers in April 2025 to 1.8 million today.
The rollout of Tenders & Dips comes as new research finds boneless has become the UK’s favourite way to enjoy fried chicken (37%), with more than half (52%) of consumers saying dipping sauces are an important part of the experience.
“The future of fried chicken is being shaped by Gen Z customers wanting more flavour, choice and ways to make the experience their own,” says Monica Silic, chief marketing officer, KFC UK & Ireland.
“That’s why menu innovation is such an important part of how we’re continuing to build a brand that connects with the next generation, who are driving demand in the category.
“Tenders & Dips isn’t just a new menu launch. It’s the start of our next chapter and growth strategy that reflects where we’re headed as a business and how we’re connecting with today’s customers.”
Earlier this year, KFC revealed that menu innovation had driven a 6.5% increase in its sales.