The move marks a push into evening trade for the Indian street food café brand, which, despite most of its sites operating from around 7am right through to 11pm, is best known for its breakfast and daytime offer.
The launches are designed to strengthen Chaiiwala’s all-day dining credentials and broaden its appeal across a wider range of customer occasions.
The Wala Box, priced at £10.95, marks a first for the brand and is designed to offer customers a single-serve way to sample several Chaiiwala menu items for lunch or dinner.
Each box includes any signature Wala wrap or Bombay toastie, alongside loaded chips, a Punjabi samosa or any pasty, and a chilli and garlic dip.
Alongside this, the brand has introduced a new Family Platter priced at £29.95, aimed at customers dining with friends and family.
he sharing offering includes two Wala wraps and two Bombay toasties cut into four portions; chips; two Punjabi samosas; pani puri poppers; a selection of three dips; and ten sugared doughnuts.
The street food-inspired brand says the launches reflect growing demand for Indian street food across a wider range of dayparts and occasions.
The new formats also showcase some of Chaiiwala’s most popular menu items in accessible and value-driven bundles.
“For me, the best thing about Indian food is the mix of textures and tastes, but not everyone wants to – or can afford to - order a heavy curry, rice and sides every time they want to enjoy Indian flavours,” says Sohail Ali, co-founder of Chaiiwala.
“With the launch of these menu options, we’re embracing our role as the pioneers of Indian street food and making it even easier for solo flavour-seekers to enjoy a tasty and affordable lunch or bring people together for a memorable meal.
“It also strengthens our offer for dinner and late-night dining. Over the last decade, we’ve built a strong reputation as a brand that offers authentic flavour.
“Now, with these options, we’re bringing flavours to dinner and late nights that always hit the spot.”
Founded in Leicester in 2015, Chaiiwala operates more than 100 sites across the UK, alongside more than 20 locations in Canada and a handful in Dubai.
The business reported a 35% increase in FY24 global system sales to £89.4m and is targeting 500 locations worldwide over the next decade, with expansion planned across high streets, drive-thrus, travel hubs and international markets, including the US, Europe and the Middle East.