White Paper
CRM: 6 Ways to Smash It
![CRM: 6 Ways to Smash It](/var/wrbm_gb_hospitality/storage/images/_aliases/wrbm_product_file/2/7/5/6/1446572-5-eng-GB/Propeller-WP-Hospitality-2016-6-Ways-to-Smash-It.png)
The term CRM can be intimidating. It’s something that’s often talked about but what does it really mean? On a basic level, CRM or Customer Relationship Management means building relationships with our customers.
CRM strategy needn’t be an intimidating exercise. In Propeller’s straight-forward guide we will walk you through simple steps, with real-life examples, giving you the knowledge to target your offer to become a more efficient operator who is focused on business growth and driving sales.