The Lowdown: Netflix Bites

By Restaurant

- Last updated on GMT

Image: Netflix
Image: Netflix

Related tags Netflix Bites Restaurant Fine dining Pop-up

The streaming giant has entered the restaurant business.

Oh good, another online restaurant brand…
Nope. While it would make sense that if the online streaming service would open a restaurant it would be a virtual one, Netflix Bites has walls and tables and chairs and everything.

Gotcha. Why is it not called Chef’s Table?
Good question. The answer is that the pop-up restaurant will feature chefs from various Netflix cooking series, which does include Chef’s Table, but also other series such as Nailed It!, and Iron Chef: Quest for an Iron Legend.

Who, specifically?
Chef Curtis Stone from Iron Chef will be rattling the pans as well as Dominique Crenn, Ming Tsai, Andrew Zimmern, and Rodney Scott and Ann Kim from Chef’s Table. Pastry chef Jacques Torres, who is the head judge from Nailed It!, will also make an appearance, as will Great British Bake Off 2015 winner Nadiya Hussain by virtue of her cooking show Nadiya Bakes. The drinks menu will be overseen by mixologists Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin from Drink Masters.

When can I go?
Netflix Bites opens its doors for a limited time from 30 June, but the catch is that it’s based in LA. The restaurant will be open from 5-10pm seven days a week and will offer a brunch menu from 10am-2pm on Saturdays and Sundays.

What do we know about it?
Details are thin on the ground so far. “From episode to entrée, with Netflix Bites we are creating an in-person experience where fans can immerse themselves in their favourite food shows. We are excited to collaborate with these incredible chefs who will bring this vision to life and showcase an array of their delicious menus,” says Josh Simon, vice president of consumer products for Netflix.

Delicious menus. That's a good start...
And something for everyone, according to Michelin-starred chef Stone. What exactly that means is unclear but some bright sparks on social media have made their own suggestions, such as menu items being cancelled before they can be served in reference to Netflix killing certain shows after just one season. Also, given the streaming service’s recent crackdown on subscribers sharing login details, large sharing dishes might also be off the menu.

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