Humble Crumble heads to Seven Dials for fourth site

13-Jun-2024 - Last updated on 13-Jun-2024 at 08:16 GMT

Humble Crumble, the artisan crumble bakery, is set to open a site in the West End as it begins its expansion plans across the capital.

The brand, which is led by Kim Innes, is set to open a site in Seven Dials Warehouse, joining its current locations in Camden Market, Borough Market, and Spitalfields.

Humble Crumble was founded in 2018 and quickly became a social media sensation for its variety of fruit crumbles such as apple and cinnamon; mixed berry; and rhubarb, raspberry and orange.

“We’re excited to have our freshly baked crumbles join the thriving food scene in the Seven Dials area,” says Innes.

“Our journey has been an exciting one, and we hope to create moments of happiness with our pots of crumble for the locals and those passing through. We hope to see our success continuing in our new space on Earlham Street and look forward to being part of such a prominent location.”

The new site completes the offer at Seven Dials Warehouse, the Grade II listed building that has been refurbished by CBRE Investment Management.

“As a prime location in the West End, the Seven Dials area is a real hotspot for some of the best F&B brands in London. With its heritage, renowned character, and the continued interest it garners from residents, office workers and tourists, Seven Dials is the ideal place to support the growth of independent brands,” says Louisa Butters, head of retail asset management UK at CBRE IM.

“Humble Crumble will deliver a popular dessert choice for the West End, and we look forward to their opening.”