Diageo

BrewDog used its online influence to urge craft beer fans to make their views clear to Diageo

Diageo debacle provided great media potential, says BrewDog PR

By Luke Nicholls

A major row between Scottish-based independent brewer BrewDog and global drinks giant Diageo provided ‘great media potential’ for the pub group, with its Twitter followers able to escalate the issue into a global trend overnight.