Technical / White Paper

Latest research: No-shows after lockdown

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Latest research: No-shows after lockdown

The latest GO Technology report from Zonal and CGA reveals that no-shows are now costing the industry a whopping £17.6bn a year and rising, exacerbating the devastating financial impact of the pandemic. 

Since hospitality venues reopened in April 2021, the report identifies 14% of consumers have failed to turn up for a reservation without telling the venue, with one in eight (12%) people saying they are more likely to no-show than they were before the pandemic.

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