A vegan bleeding burger is launching at Mildreds next month
Created over two years by scientists and chefs, the Moving Mountains B12 burger will be available from Mildreds in Dalston from 24 February.
The B12 burger will only be available between 12pm and 2pm each day, and will cost £10.
It will be served in a bun with lettuce, onion and tomatoes, and a selection of sides including fries and sweet potato fries will also be available to accompany it.
The burger has a base of oyster mushrooms, and includes beetroot, b12 and coconut oil which make it ‘bleed’, sizzle and brown up like a meat burger does. It has no cholesterol, and contains 20g of protein.
Plant-based foods are celebrated for their environmental benefits, and Moving Mountains say the b12 burger requires less land and water to produce, as well as producing less greenhouse emissions.
As veganism becomes mainstream, entrepreneurs and investors are seeing plant-based innovation as more of a money spinner than a risk.
US brand Impossible Foods raised over £185m from investors including Bill Gates to develop the ‘Impossible Burger’, which bleeds like a meat burger.
US plant-based company Beyond Meat is bringing its meat-free Beyond Burger to the UK this year, which is also described as being very similar to beef when cooked. It has been a hit across the US, where it has been available since 2016.
Moving Mountains was founded by British entrepreneur Simeon Van der Molen, who also launched the natural, vegan household brand Ecozone.