Tortilla to rebrand the majority of its Chilango sites

By Joe Lutrario

- Last updated on GMT

Tortilla to re-brand the majority of its Chilango sites

Related tags Tortilla Chilango Mexican cuisine Burrito Richard Morris

Tortilla is set to rebrand the majority of its Chilango sites following its acquisition of the rival burrito player earlier this year.

The rebrand program will start with three Chilango sites in and around The City - in Spitalfield’s Brushfield Street, London Wall and near London Bridge station. 

The Chilango sites in Croydon Boxpark and Manchester are also due to be converted this year but Chilango sites on Upper Street, Islington and Brewer Street, Soho, will continue to trade as Chilango branded restaurants, ‘complimenting the Tortilla’s trading nearby and offering greater choice to customers in those areas’.

While Chilango’s physical estate has now shrunk to just two restaurants, the brand is set to live on in the virtual delivery space with all of Tortilla’s delivery kitchen now offering both brands. 

Tortilla acquired Chilango on 23 May 2022,​for £2.75m, adding eight sites and one delivery kitchen to its estate.

Launching today (8 August) Tortilla Spitalfields will bring Tortilla up to a total of 51 bricks and mortar sites. 

Tortilla’s London expansion runs alongside its regional openings programme, including Lincoln (opening 12 August), Leicester, Coventry and others opening later this year.

“We’re excited to be rolling out the Tortilla brand across these high-quality locations in the City of London, which were previously high performing Chilango sites, as well as continuing to trade the rest of the Chilango estate. They will give Londoners and visitors to the City even greater choice,” says Tortilla CEO Richard Morris. 

Last month Tortille reported a 60% rise in group revenue for the first half of the year compared to 2019.

Like-for-like sales at the group rose 19% during the half year to 3 July 2022, with revenue up to £26.9m compared to 2019 - a 55% increase excluding the impact of the acquisition of Chilango.

The fast-casual Californian-Mexican restaurant group also reported a net cash of £3.1m which it says will help fund future expansion.

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