Hospitality Rising hits 55,000 job applications

Launched in October, the initiative has seen more than 4,000 applications each week for the 37,000 roles that have been posted to the jobs page to date. At the same time, it has racked up almost 10 million impressions on TikTok.

“We are blown away by the reach and success of this initial campaign push. Some 55,000 job applications and counting is an incredible achievement and the TikTok results show we are hitting the mark with our target audience,” says Mark McCulloch, founder of Hospitality Rising and campaign director.

Since its inception​​ just over a year ago, the initiative has gained the backing of more than 300 businesses including Whitbread, Pret, Soho House, Prezzo, Revolution Bars Group, Coca-Cola Europacific Partners, Zonal, and Wireless Social.

Chefs including Tom Kerridge, Angela Hartnett and Raymond Blanc have also supported the initiative.

A second wave of advertising and a social media campaign is due to start with McCulloch saying he expects to see another surge in traffic as a result.

“To achieve that we need more even more businesses to join us and would urge any operators or suppliers not already involved, to grab the opportunity to come together to help tackle the workforce crisis that is threatening our brilliant industry.”