The Real Greek moves into retail with Tesco range

By Joe Lutrario

- Last updated on GMT

The Real Greek moves into retail with Tesco range

Related tags The Real Greek retail Omnichannel

The UK’s largest Greek restaurant chain has launched a 15-strong retail range into Tesco stores nationwide.

The Real Greek - which operates 27 sites - says the chilled products have been designed to re-create restaurant-quality dining at home.

Developed in collaboration with food importer Rondanini, the range includes The Real Greek Pastitsio; The Real Greek Moussaka; The Reak Greek Meatballs with Orzo; The Reak Greek Spiced Lamb Kofta; The Reak Greek Dolmades; and The Real Greek Flatbreads. 

The launch of The Real Greek’s new retail range in Tesco will be supported by an integrated marketing campaign, spanning digital advertising, shopper promotions and social media activity.

“With the size of the new range, we’re giving shoppers a lot to choose from and making it easy for them to create memorable dining experiences that celebrate the rich flavours and traditions of Greece,” says The Real Greek chief executive Marcel Khan. 

“The growth of Greek cuisine is only set to continue in the UK and we’re confident that this innovative new range will deliver the taste of the Aegean that consumers are looking for.”

Founded in 1999 by chef Theodore Kyriakou, The Real Greek is now part of Fulham Shore, which also owns sourdough pizza chain Franco Manca.

Related topics Product Launches Casual Dining

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