Subway embraces kiosks as it ‘delivers integrated digital experience’

By Joe Lutrario

- Last updated on GMT

Subway embraces kiosks as it ‘delivers integrated digital experience’

Related tags Subway Kiosks

Subway has followed the lead of the majority of its competitors in the fast food space by rolling out self-serve kiosks.

Coming to key European markets including the UK, Finland and Germany the kiosks are part of the next phase of the global brand’s digital experience creating ‘more efficiencies for franchisees and their team members’ and ‘helping drive traffic and sales’.

The news follows UK-based Subway franchisee The Daljo Group, which supports more than 340 Subway outlets across East Anglia, the West Country and South West England, confirming that it was in the process of introducing kiosks to its estate. 

The kiosks are connected to kitchen display systems and order-ready screens to help improve order speed, quality and accuracy. 

Many of the digitally connected restaurants also feature modern digital menu boards, which highlight special menu items and the latest promotions and offers, while ‘adding an element of energy to the environment’. 

In addition, Subway is rolling out a new app with mobile ordering, and is relaunching its loyalty program, Subway Rewards. Members of the ‘refreshed’ Subway Rewards program will earn points on every purchase and can convert their points to ‘Subway Cash’ to be used on all menu items with no minimum spend. 

The experience on the kiosks mirror Subway’s app and leverages the all-new Subway Rewards, providing guests an ‘easy way to explore the menu and ensuring a consistent experience across platforms’. 

“Europe is leading Subway’s global digital evolution by providing guests with an elevated in-restaurant and online experience and more ways for them to order their favourite subs,” says Carrie Walsh, president of Subway EMEA. “Early guest feedback on the kiosks, app and loyalty program has been extremely positive and franchisees across the market are eager to bring the new digital enhancements to their restaurants.”  

Subway, which was acquired by affiliates of Roark Capital for a reported $9.55bn (£7.6bn) back in the summer, owns more than 2,000 sites in the UK, the majority of which are operated under franchise.

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