New Amba Hotel to focus on service and guest experience

The 692-bedroom hotel, which was previously named Thistle Marble Arch, has undergone a multi-million pound refurbishment and re-brand to become the second property in Amba Hotels’ portfolio.

In a move from the norm, staff at the new hotel will be given training in all areas across the business to help deliver 'personal service' to each guest. For example, members of the bar team will be able to provide a restaurant recommendation, the concierge will deliver wine to guests and check-in staff will help hail a cab.

Technology is also high on the agenda with each room equipped with a tablet computer and offering free WiFi. Smart TVs are installed in all rooms with USB sockets next to beds.

Hotel guests will also be able to choose their own room when they book direct and can use the hotel’s app when staying to order room service and complete check-out.

Belinda Atkins, chief executive officer for Amba Hotels, said: “We’re hugely excited to be extending our Amba Hotels portfolio with such an iconic London hotel venue, known throughout the world. 

“This has been one of London’s biggest hotel renovation projects in recent years - and the work that has gone into the new Amba Hotel Marble Arch is further demonstration of our commitment to listen to guests and design every detail of our hotels based on their input and feedback.”